26

Oct

While doing a little research on smart and social TV startups, I wondered what it would look like to put together a word cloud based on the companies’ descriptions. Thanks to http://www.wordle.net/ for providing a free service to do so.

While doing a little research on smart and social TV startups, I wondered what it would look like to put together a word cloud based on the companies’ descriptions. Thanks to http://www.wordle.net/ for providing a free service to do so.

28

Sep

Survey: how women and men approach smart TV products

Did you know that women are 50% more likely than men to be “very” or “extremely” excited about social media integration in smart TV apps? I sure didn’t.

As promised in a previous post about the survey that Transmitive ran across 1,000 random adults, I’m going to continue to highlight some of the more interesting conclusions from our data. If you’re interested in finding out more about the survey, please get in touch.

Today’s fun facts revolve around how women and men differ in their approach to consumer electronics, smart TV, and remote controls. So, without further ado, here they are:

  1. More men are familiar with smart TV buzzwords. About 45% of men say they’re familiar with the phrase “connected TV.” That figure is 31% among women.
  2. Men own more home entertainment devices. Single men have an average of 4.1 devices in their living room, while single women have an average of 3.8.
  3. Women are more price conscious than men. When making consumer electronics purchasing decisions, 80% of women say that price is “very” or “extremely” important, compared to 73% of men.
  4. Androids are gender neutral, iPhones are not. Men are almost 20% more likely to own an iPhone than women, while ownership of Android phones is roughly equal among men and women.
  5. Women spend (surprise!) less time playing video games. On average, men spend almost 50% more time playing video games than women.

One footnote for the 42% of people who are not familiar with the phrase “Connected TV”: according to Wikipedia, “smart TV” (or “connected TV”) is defined as “the current trend of integration of the internet and Web 2.0 features into modern television sets and set-top boxes, as well as the technological convergence between computers and these television sets / set-top boxes.”

Stay tuned — pun intended — for more…