The Smart TV Weekly Digest is a curated collection of the week’s best articles about smart TVs and the future of content.

Don’t like an ad on Hulu? Now you can choose another
“Hulu has long advocated user choice as the best way to target more-personalized and relevant ads. The site launched with its Ad Selector format, which allows users to pick the type of ad they want to see before it plays…”

The Future Of TV Is Coming, Slowly But Surely
“One of the things that ought to change the most about the TV experience over the next decade is the software running on TVs and the interface that people use to control it. Today’s TVs remind us of the smartphone industry before Apple flipped it upside-down with the iPhone…”

How social networking is reviving communal TV viewing
“Simultaneous media consumption across four screens and, notably, social networking and apps have reignited the communal experience around TV. And it’s not just live events like sports and award shows that are benefiting, but also canned, pre-recorded primetime TV shows…”

Adobe extends AIR to connected TVs, TiVo DVRs
“Adobe struck deals with Samsung, LG and TiVo (Nasdaq: TIVO) to extend its Adobe AIR software to smart TVs, the company announced Monday. The move could allow cable programmers and other content suppliers to use AIR…”

YouTube Reportedly Forking Out $100M For TV-Esque Content
“So according to the Wall Street Journal and its mysterious “people familiar with the matter,” YouTube is finalizing a big content push with studios and networks, laying out $100 million to get some exclusive and high-quality content…”

Joypad Turns Your iPhone Into A Remote Control; Launches New SDK To Bring iOS Gaming To Apple TV
“Game developers can also use Joypad’s free SDKs, which take about 30 minutes to integrate, to add Joypad support to their games. With these SDKs, gamers can interact with their favorite games in ways that were before impossible. For example, as a gamer reaches a new level, or unlocks new features, developers can push a new button out to the player in realtime…”

Microsoft’s big cable play has Verizon, Comcast, HBO and more
“The announcement is a big step forward for Microsoft’s Xbox, which is moving beyond just being a gaming console to becoming a digital media hub. Xbox Live already had streaming video available from Netflix, Hulu Plus and its own Zune marketplace, but now it’s adding more traditional TV content providers…”

Yahoo rebrands its video site as Yahoo Screen, adds 8 original programs
“Yahoo follows AOL’s announcement yesterday that it would also expand its video products by launching more than 15 new original web series. Google also expected to throw its hat into original video game, after a report yesterday that it has set aside $100 million…”

How a tweet gets on TV by Mass Relevance
“There’s a level of curation strategy, design, moderation and live support necessary to make this happen. We’ve been the in-studio support team for many live broadcasts now…”

Spotify comes to the TV screen with new Western Digital player
“This is the first time Spotify has been available on a connected TV device in the U.S., which means that device maker Western Digital beat both industry heavyweights like Apple, Google…”

4 iPhones + 1 Apple TV = Awesome Split-Screen Multiplayer Gaming
“It’s called Party Play. Essentially, one player hosts a local multiplayer game, and pushes their screen to the Apple TV. Instead of just seeing their screen, everyone’s screens pop up. Awesome.”

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